Hi I'm Aly,
I am the heart and soul behind of New Genes Maternity Wear.
From heart ache to passion from loosing my daughter almost 8 years ago, I have made it my mission to make every mom feel beautiful, even if it was just for a moment in her day.
Growing a human is hard. Parenting is hard; finding quality, versatile clothing at a reasonable price shouldn't be.
I try and design and sew clothes that can be worn into your 4th trimester. Designed with a women’s every-changing body in mind, these styles can be worn from the office to play dates
These handmade items are ethically made and design with a little humour and a lot of love.
Our philosophy is “A woman's body is changing but her lifestyle doesn’t have to”