About Me

 

Hi I'm Aly, 

I am the heart and soul behind of New Genes Maternity Wear. 

Born from heartache and transformed into a passion, New Genes Maternity was inspired by my journey after losing my daughter over a decade ago. This brand is my way of helping every mom feel beautiful—whether for a fleeting moment or throughout her day.

Growing a human is hard. Parenting is hard. But finding high-quality, versatile, and stylish clothing shouldn’t be. Each piece I create is thoughtfully designed to support your evolving body, with comfort and confidence at the core. From pregnancy through the 4th trimester and beyond, my clothing is made to move with you—whether you're at the office, on a playdate, or somewhere in between.

Every item is handmade with love, sprinkled with a touch of humor to lighten your day. If I didn’t personally create it, you’ll know. All items are carefully crafted here in Toronto, Ontario,  with the utmost attention to detail and care.

Together, let’s celebrate the beauty of motherhood, one stitch at a time.

 

 

Our philosophy is “A woman's body is changing but her lifestyle doesn’t have to”