About Me

Hi, I'm Aly, the heart and soul behind New Genes Maternity Wear.

New Genes was born from heartache and turned into a passion. It was inspired by my journey after losing my daughter over a decade ago, and it's my way of helping every mom feel beautiful, whether for a fleeting moment or all day long.

Growing a human is hard. Parenting is hard. But finding high-quality, versatile and stylish maternity clothing shouldn't be. Every piece is designed to support your changing body, with comfort and confidence at its core. From pregnancy through the fourth trimester and beyond, my maternity and nursing clothing is made to move with you, whether you're at the office, at a playdate or somewhere in between.

Aly balancing a laptop on her feet while lying on the floor Aly seated on a stool, laughing, in black and white Aly, founder and designer of New Genes Maternity Wear, relaxing on a cream sofa

Every item is handmade with love and a touch of humour to lighten your day. If I didn't personally create it, you'll know. All of our clothing is carefully crafted here in Toronto, Ontario, with the utmost attention to detail and care.

Ready to find your new favourites? Browse our nursing tops and tanks, maternity dresses and skirts, maternity bottoms and activewear.

Together, let's celebrate the beauty of motherhood, one stitch at a time.

Our philosophy is “A woman's body is changing, but her lifestyle doesn't have to.”